Making your website easily findable in Google, Yahoo, MSN, or other search engines.
The process of improving the volume and quality of traffic to a web site from search engines. Including attempts to improve rankings for relevant keywords in search results by improving a web site's structure, content, and relevant backlink count.
SEO is marketing by understanding how search algorithms work and what human visitors might search for, to help match those visitors with sites offering what they are interested in finding. Some SEO efforts may involve optimizing a site's coding, presentation, and structure. Often the changes are not noticeable to human visitors, such as incorporating a clear hierarchical structure to a site, and avoiding or fixing problems that might keep search engine indexing programs from fully spidering a site. Other, more noticeable efforts, involve including unique content on pages that can be easily indexed and extracted from those pages by search engines while also appealing to human visitors.
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